Ten tips for better use of your intellectual property

Intellectual Property

Intellectual property (IP) is an underused asset for many small and medium-sized enterprises (SMEs). Patents, trade marks (every trader has at least one), designs and copyright are all forms of IP that owner-managed firms frequently fail to use to their full potential.

Like any asset, your intellectual property must be protected and maintained. To help with this task, we’ve compiled a Briefing Note of 10 tips for better use of IP. The frequently-asked questions it answers include:

  • Patents – how long do patents last and what are the key criteria for obtaining one?
  • Trade marks – what forms can a trade mark take? What’s the difference between registered and unregistered marks? How do I keep a registered mark going?
  • Registered designs and unregistered design rights – how do these differ from patents?
  • Copyright – what types of works does copyright cover? What action can a copyright holder take to protect their work?
  • Confidential information – how do I protect my business’ confidential information and prevent its misuse by employees?
  • E-commerce – how do I best protect my IP in the digital sphere?
  • Passing off – how is passing off established in the eyes of the courts?
  • Branding tips – how do I choose the right brand? How do I protect my brands?

Expert intellectual property solicitors in East Sussex

Read our 10 Tips For Better Use of Intellectual Property Briefing Note for general guidance. Or, for expert legal advice tailored to your business, contact one of our specialist solicitors:

Alternatively, please call us on 01323 435900 or 01424 457500.

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